Marketing your property to the most qualified buyers you can is critical to achieving a fast sell and at the best price. Imagine selling a collectible at a garage sale in your front yard versus Ebay. Which way do you think would provide a more top dollar result? Unless you put together the largest garage sale in the world, probably Ebay. And the reason of course is because you are reaching a much broader audience and an audience that may be interested in that specific collectible thus driving up the price. With our listings there are multiple ways we will reach a broad audience and the right audience:
In marketing real estate to get top dollar it is critical to reach as much of the right audience as possible. For example, when you list with Forever Magic Realty we give you a commitment to provide you with a status update via e-mail or phone (whichever the client prefers) no less than once a week on the showings, upcoming open houses and current market conditions in your houses area. One of the common things that happened to people selling their homes in ’07-’10 was falling behind the market. The value of real estate during that period was going down and many sellers were not keeping up with market and chased it down for months and months, even years, which led to many of them selling at a much lower price than if they had been current on market conditions and adapted much sooner. Our goal at Forever Magic Realty is to keep our clients the most informed so these mistakes never happen.
Often times when we come across a “for sale by owner” home, the owner may have a home that is in great condition and priced well but doesn’t sell. One of the main reasons for this is of course lack of marketing, but another reason is lack of feedback. It is hard to improve or understand what needs to be done when you don’t get honest feedback. And rarely do people feel comfortable providing direct feedback to the person who has put their own sweat and dollars into the home.
At Forever Magic Realty, we work hard in obtaining feedback from all showings and open houses to ensure we are gathering all pertinent information that could lead us to a faster sell and at the best price.
Properly stage the home. For some this may mean a re-arranging of what is there, possibly eliminating some clutter or even hiring a company to stage.
Is there is a budget to do any renovations? No matter the size of the renovation if the dollars spent will return plus some when selling it is something to consider. Sometimes inexpensive changes go a long way in the value (i.e., paint, light fixtures, etc.). At Forever Magic we have a list of approved contractors to do quality work and at a great price.
“Nick Cotton is a fantastic realtor and someone that I really enjoyed working with. When my wife and I were ready to start a family and move into a larger home, Nick was able to guide us through every step in the process. I always felt confident about the decisions we made because Nick always kept us informed about all our options and helped us navigate the tough choices. We couldn’t believe that we got an offer on our old home in only six days, due in large part to Nick’s recommendations on how to properly stage our home. He also helped us find our new home, and we couldn’t be happier. Our new house wasn’t originally in our price range, but Nick convinced us to give it a chance and was able to negotiate the price down into our price range. My wife and I highly recommend using Nick, and we would definitely use him again in the future.”
STEVE AND LAUREN ORLANDO, FL
